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If it were true that users easily change page does not explain why the millions of Gmail users or Twitter page does not change every time you drop your service: If the competition is just a click because they use another service?

The answer is simple. When a user wants to complete an action is not just about how easy it may or may not find another page to do the same if not how complicated, once on that page, achieve the goal you seek.

If you want to discuss something with your network on Twitter, but the page is down, down with many pages there are other microblogging. It is like going to join in a bar without people. If you want an ad for an apartment, it is useless to publish on a website without traffic, etc.

There are internet sectors where navigation can be more generic. Pages that pass at full speed evaluated one after another. When all are equally useless. But when you’re in a useful website, rarely fix the problem Stepping out to another page, usually much more convenient to stay where you are, learn to use it well and take full advantage you have.

To say that “competition is just a click” is to assume that all pages are generic and useless. Something that the seekers would like very much because it increases the dependence on them but fortunately in most cases is not true.

One of the most hackneyed phrases is it that “Online competition is just a click, but not to repeat something until boredom becomes true.

It is simply false.

To begin with those who are just a click rarely often your competitors but SEO experts who have managed to position itself well. If you really want to find competition from your hairdresser, your doctor or your shop will cost you quite a few clicks.

It is an idea that those responsible for the search engines use every opportunity to scare people and spend lots of money on campaigns to position search terms.

Most people rarely spend time surfing the internet dedicated to new pages unknown. We went every day on the same pages, but know others who can do the same, we always return to the ones we like.

Think of the pages you use most, Does anyone using Flickr, Facebook, WordPress or Tuenti because he found it on Google? How many pages is recorded unless it is because people have a very clear expectation or a recommendation from someone you know?

On the internet, competition is not just a click away

One of the most hackneyed phrases is it that “Online competition is just a click, but not to repeat something until boredom becomes true. It is simply false.

To begin with those who are just a click rarely often your competitors but SEO experts who have managed to position itself well. If you really want to find competition from your hairdresser, your doctor or your shop will cost you quite a few clicks.

It is an idea that those responsible for the search engines use every opportunity to scare people and spend lots of money on campaigns to position search terms.

Most people rarely spend time surfing the internet dedicated to new pages unknown. We went every day on the same pages, but know others who can do the same, we always return to the ones we like.

Think of the pages you use most, Does anyone using Flickr, Facebook, WordPress or Tuenti because he found it on Google? How many pages is recorded unless it is because people have a very clear expectation or a recommendation from someone you know? Read the rest of this entry »

Bids on Google with monopoly money up the cost of clicks

We must recognize that the marketing folks at Google know how to make money. Take many months to send to all companies in Spain, discount vouchers to buy advertising on Google Adwords system. You arrive in an envelope by mail, or on other occasions also by email, an explanation of its advertising system with a code attached you can use to buy clicks for 50 euros or more. Nothing I got this letter from Google for example:

The technique of sending discount coupons is as old as marketing. What I find most interesting is that in the case of Google have been able to dress as “promotion” an artificial way to raise the price of the bids by entering participants in the betting playing with play money. This tactic of sending gift coupons money cost them anything away from them is a real income: it serves to raise the price to other advertisers.

For months I’ve been watching increases the cost of many keywords in Google in spite of the crisis despite many marketing budgets have been cut. Sometimes I have seen some bids in Google that simply made no sense. Who can pay 3 euros for a click on this or that keyword? Read the rest of this entry »